With temperatures getting down to -35C in the winter, you’d think drinking tea would come more naturally to Canadians. However — shocker! — Starbucks seems to be known for coffee. So during a freelance stint at BBDO, we were asked to come up with an idea to feature their Tazo teas. It really is a great product and we wanted to push the silk sachet and natural, wholesome ingredients.
John Terry (yes, the Gold Lion winner for ‘Tropicana’, sheesh) and I cooked up this idea ‘Naturally Beautiful’ involving beautiful insects filling the sachets with natural ingredients. Chris Munnik took over the copywriting duties after the idea was approved by Seattle.
Still being rolled out as of January 2011.

GENESIS TEAM: Me, John Terry CW: Chris Munnik CD: Carlos Moreno AGENCY: BBDO

(click below to enlarge)