I must admit that putting this in my portfolio is a bit of a stretch. I had nothing to do with the original idea. I arrived on contract at BBDO Toronto and John Terry — yes, of Gold Lion Tropicana fame — already had the idea. I glommed aboard from there and helped see it through revisions, director search, production, and all the way to final spot for air.

The spot was shot all in one take. It took 2 days of rehearsals and a lot of blocking and choreography to get it right. Nice job by Jeff Low from OPC.

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AGENCY: BBDO Toronto
AD: John Terry
CW: John Terry, Andrew Bradley
CD: Peter Ignazi
MUSIC/SOUND DESIGN: TA2 MUSIC
EDITOR: Ross Birchall, Bijou

Produced June 2010