As I’ve mentioned in the last months, one of my favourite projects this year was working with Mastermind Toys to write and direct a series of radio spots for their Edmonton locations. I know radio isn’t the most top-of-mind or modern media, but it’s still a very effective way to get a retail message out there – especially if we stop thinking so Toronto-centric in Canada.

The project gave me a chance to just be a bit silly while writing spots that maybe both adults and kids would like. If you can’t have fun working on a project for a toy store, well, you probably need to reset yourself by diving into a big box of puppies for a week or so.

Here’s one of the last products of our six-month campaign. On Holiday Gift Rapping.

‘Gift Rap’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


RoninRadio Team
Writer & Director: Andrew Bradley
Sound Engineer: Vlad Nikolic
Producer: Kristina Loschiavo

Client: Mastermind Toys
Recording Studio & Assistance: TA2
End Music: Original Track by TA2