During a freelance stint at MacLaren McCann, I worked on the team that relaunched the Buick lineup for 2011.
The Creative Director and Art Director went to California to shoot some gorgeous TV spots. I got to stay in Toronto and work on the print. Ah, the glamorous life of a freelancer.

The brief: let people know that this isn’t the same Buick your fat greasy Uncle drove in 80s

CW: Me, Gary Lennox AD: Matt Howe
ECD: Sean Davison
AGENCY: MacLaren McCann