bbdologo

 

The RBC Avion is a credit card with Travel Rewards perks. Their main point of difference from others? A lot less restrictions like blackout periods, seat restrictions, airlines. It’s a category where we’re mainly trying to cannibalize from other credit cards IE: new applicants are secondary to converting people who have other cards.

During my recent freelance stint at BBDO Toronto, I was tasked with coming up with a new radio platform to demonstrate that with AVION, you experience fewer pain points (see the above crappy things) than with other cards.

The idea?
The Avion Travel Rewards Card Phrase of the Day.

How it works?
Learn how to complain about your current travel rewards credit card in other languages. A subtle nod to travelling and a bit of humour to drive the points home. Avioners can do that. Coincidentally, a tagline I actually wrote 7 years ago and came full circle on.

Thanks to BBDO for the opportunity. Lots of fun.

‘Not Worth a Bag of Olives’ :30

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‘Hit Me In The Head With a Wooden Clog’ :30

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AGENCY: BBDO, Toronto
CLIENT: RBC Avion
COPYWRITER: Andrew Bradley
GROUP CREATIVE DIRECTOR: Chris Booth
DIRECTOR: Clive Desmond, TA2
PRODUCER: Adriana Laborde
PRODUCTION: TA2