Freelance Copywriter & Audio Director, Fuji Tamale Inc.
2014 – present
After 3 years as an Audio Director at RMW Music, returned to life as a creative-for-hire. Providing both Creative Conceptual Services, Copywriting, Creative Directing, and continuing Audio Directing through Fuji Tamale division RoninRadio.

Copywriting – Agencies hiring me on a project basis or long-term contract include: john st., DDB Canada, FCB Toronto, Cossette Toronto, JP\TBWA Toronto, JWT Toronto, Zulu Alpha Kilo, Bleu Blanc Rouge Toronto, Rethink Canada on their successful Coors Light pitch, BBDO (Mars Canada, Starbucks, Rogers, RBC, Mercedes, VISA, Parmalat), including their successful Rogers pitch, Giants & Gentlemen, Ruby & Foster, KBS+P, Diamond Integrated, The&Partnership, GWP Brand Engineering, and Milestone Integrated. Direct-to-Client: Mastermind Toys, Olivia Chow’s Mayoral Campaign, and HydroOne.

Audio Directing – Providing end-to-end creative solutions on radio campaigns for clients including Mastermind Toys. Writing, all the way to final production in studio.

Copywriter / Associate Creative Director, UNION, Toronto
2014 January – May
Clients included SodaStream, Colgate and Kraft in addition to new business pitches.

Audio Director / Creative Director, RMW Music
2013 – 2014
In addition to Producing & Directing audio sessions with advertising agencies & their clients, responsible for the ongoing brand identity and tone of RMW Music. Resident shit-disturber and morale booster.

Audio Director, Producer, radio writer at RMW Music
June 2011 – 2014
Working with advertising agencies to produce and direct radio and TV projects at RMW. Responsible for understanding creative goals, working with the Creative Directors and teams, assembling casts, directing tone and feel, and directing actors (ACTRA) on day of record. Continuing clients include some of Canada’s top ad agencies and their clients. Writing radio spots on a project basis.

Freelance Copywriter, Fuji Tamale Inc.
Summer 2008 – 2011
Ambulance-chaser. Pencil-for-hire. A Ronin Samurai without a master. Call us what you will, for such is the life of a freelancer. Since becoming an advertising vagabond, I’ve been proud and fortunate to provide creative services for some of Canada’s top ad agencies including BBDO Toronto, Zulu Alpha Kilo, TAXI, Red Urban, Zig (pre CP+B), MacLaren McCann, GWP Brand Engineering, and Brandworks. Assignments have included RBC, Starbucks, GM, MasterCard, VW Canada, Bell, Public Mobile, Heineken, Mitsubishi Motors, IKEA, Molson, Cineplex, Cara Foods, Campbell’s, ING Direct, SEARS Canada, and Toyota Dealers of Toronto.
Direct-to-client list available upon request.

Associate Creative Director, Zig Inc. (now defunct)
2007 – Summer 2008
Bossing Juniors and Interns around. Long lunches. Schmoozing the client. Ah, the life of an ACD. In between these activities I was also creating and overseeing advertising for clients like IKEA Canada, Astral Media (CFRB), Molson Canada, Best Buy, The Toronto International Film Festival and Unilever.

Senior Copywriter, Zig Inc.
2004 – 2007
While creating advertising for the above clients with talented partners like Allan Mah and Marketa Krivy, I think I became a better writer/creative by just being in the building during this amazing time at Zig. We were producing smart, different work for our clients and continuing to put Zig on the map with results and accolades.

Copywriter at VO&A (Various Other Agencies)
1995 – 2004
After splitting my first seven years of employment on staff at MacLaren McCann and Cossette, I also tested the freelance waters with stops at Downtown Partners, Ogilvy&Mather and Zig, where I settled into a full-time role. Clients included GM, McDonald’s, Molson, Nike, Nestle, Coca-Cola, General Mills, Bell, Labatt Breweries, Unilever (Lipton, Hellmann’s), Kodak, Bridgestone, RBC, W Network Canada, Chapters, and frankly a bunch that I can’t remember.

Awards & Accolades as Copywriter (& ACD when applicable)

Applied Arts – ‘Single Cup Films’ Starbucks Canada, Digital, through BBDO

2011 – 2014
Credits as Audio Director available upon request

Lüerzer’s Archive
ADCC (Advertising Design Club of Canada)

The One Show
Marketing Awards
Cannes (finalist)

Cannes (finalist)
Lüerzer’s Archive
Marketing Awards

The One Show
Cannes (finalist)
Lüerzer’s Archive
Marketing Awards

Cannes (finalist)
London International Advertising Awards
ADC (85th Art Directors Annual)
The Cassies

1995 – 2005
Awards list available on request
But let’s not date ourselves, shall we?

Other Junk

2020 Volunteer for the Parkdale Food Bank (COVID-19 times!)
2017 Attended Podcast Festival Week in effort to broaden audio skills
2014 ADCC Portfolio Night reviewer
2013 ADCC Les Usherwood Award selection committee
OCADU Instructor Winter 2012 (Copywriting 1)
Hyper Island Master Class June 2011
Cannes Advertising Festival Delegate 2008, 2012
Robert McKee’s NY Screenwriting Class 2009
Humber College Copywriting Advisory Board Alumni
‘I Have an Idea’ Portfolio Night Reviewer 2008, 2012
BA Communication Studies
Graduate of Humber College Copywriting Program
ADCC & ADC Member