Sep 2017 15

As always, I’m full of excuses, and low on my own writing.

But since it’s the advertising world that has me occupied these days, here’s a piece of actual advertising from ‘Dissolve’, a stock photos/footage library. Historically, stock footage libraries for use in advertising have been cliche and depict lives that seem a little too perfect or too banal. I don’t think I’ve ever looked at a stock shot and thought ‘yup, perfectly natural’.

Love the insight of this piece. Totes.

CREDITS (as far as I can dig up so far):

Agency: And/Or
Script: Kendra Eash