Humans require ice cream

Sometimes a commercial comes along and I just go ‘Yes. But how the heck did they get the client to do this?’.

So creepy. But it certainly taps into a truth about the product. Ice cream does make us all feel better. Even when we’re faced with A.I. dystopia, and our own mortality. And, well, nevermind.

DIRECTOR: Mike Dahlquist

CLIENT: Halo Top