Nov 2016 24


Gee, I love audio directing. During my career as a Copywriter, Creative Director, OCADU Instructor and other various things, it’s the job I have the most fun at. I even forget I’m getting paid. And that says a lot, cause truthfully I like the smell of money.

Yesterday, I got to return to the Director’s Chair for the latest radio spot handled by the RoninRadio team, and I was reminded again what a blast it is. The script involved a couple of kids and we had some talented 10 year olds come in to the swanky studios at TA2 Sound & Music’s relatively new Ossington location.

So why do I love it so much? Well, first of all I guess I’m bossy and a bit of a control freak so of course I love to get to give everyone direction to bring a vision to life. Although I’m part of a team that includes the client and the RoninRadio production squad, I get to quarterback it all. And being the youngest kid and a bit of an introvert, it taps into another side of me that gets to put on a show for one day. I was lucky enough to learn from some legends like Terry O’Reilly, Clive Desmond and Ted Rosnick over the years and of course all the film directors I worked with, too.

You never know what trick from your bag you’ll have to draw upon to get the right performance and make the script all ‘come together’. It’s a fascinating puzzle. And sometimes it’s stressful (we’re on the clock and at the end of the day, there’s purpose behind the piece of communication) but even when I’m sweating on the inside, I like to stress to everyone that we’re in the studio to have fun, try things, and there are no bad ideas. Until we edit it to 30 seconds of course.

Things I never expected to get paid to say at a job include:

To a 10-year old actor yesterday: “This time, play it like you’re begging for change on the streets and desperate.”

Another time to actors playing a married couple: “Try it like you haven’t had sex in awhile and there’s an undercurrent of resentment between you both.”

To an actor that needed sound frazzled: “Really run around the studio with your arms in the air when you deliver the line.”

To the sound engineer: “I think we should reduce the volume of sound effect of the bird splatting against the window.”

To me, the studio is just a big playground to play around in. It think it taps into all of our inner kids when we were just free to explore and have fun and try things just to see what could happen.

We could all use a little more make-believe these days. Who do you want to be today?