Jul 2016 21

UPDATE: Round 2 from September/October

Some of you have been wondering “What’s Andrew been up to this summer?”.
Okay, none of you have wondering. But here’s an update anyhow.

Back in April, Fuji Tamale was approached with a unique opportunity – to develop a radio campaign platform for Mastermind Toys, a toy store with locations across Canada. The unique part about the project is they asked me to conceptualize a platform, and then produce it all the way through to end – writing, casting, and directing the recording session to finalize the spots.

I’ve been a copywriter. And I was a Track Director at RMW Music for almost three years. But I’d never been asked to take on both roles end-to-end through Fuji Tamale. I developed the creative platform, wrote scripts, and on-going this summer am also directing the radio spots as we produce and pool them out until the end of the year.

Here are a few of the spots from our first round, running right now. Thanks to the great clients at Mastermind Toys, TA2 for the sound facility and music production, and a great cast.

It’s fun to work on something that you believe in – Mastermind Toys is a great store with toys, games, and books that aren’t just fun… they open up kids minds too.

‘Happy Birthday to Who?’ :30

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‘The Kite Flyer’ :30

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‘Road Trip’ :30

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Writer, Track Director: Andrew Bradley, Fuji Tamale
Sound Engineer, Design: Vlad Nikolic, Sonic Chili
Original Music: TA2 Sound and Music
Special thanks to Dana Gadsden at TA2, Megan Flett, and Producer Kristina Loschiavo

Produced May-June, 2016