‘Get Skittles Rich’ with BBDO
Jun 2014 16

Michael Clowater and Jeff Cheung of BBDO make up one of my favourite teams in advertising. And I’m not just saying that cause I got to do this project with them that is winning awards.

Last summer at RMW, I was fortunate to get involved with this film for BBDO and Skittles as part of their ‘Get Skittles Rich’ promotion. Conceived by Michael and Jeff, the film was also directed by Michael Clowater in one of his first directing gigs through Radke.

So what did I do? Directed the audio. And what the heck does that mean? Helped make the thing ‘sound right’ by managing the post-production end of the audio — Directing the track composer, Cooper Maden, who wrote the hip-hop track at the end, and working with Kyle Gudmundson who created the sound design. Also special kudos to Kristina Loschiavo, my Junior Producer at RMW who helped find the opening track to make it all work together.

In addition to awarding someone 1,000,000 Skittles, the project won numerous awards at Marketing last month and is currently shortlisted for a Lion at this week’s Cannes Advertising Festival. RMW got Skittles Rich too as pounds and pounds and pounds of Skittles were delivered to the studio to use for the sound design.

COMPLETED: August, 2013

Oct 2013 19

I love getting a radio script with a great idea to direct. And I love a radio spot with a great idea to direct that can only work on radio even more.

I was lucky enough to get one of these from DDB and Copywriter Arjang “RJ” Esfandiyari recently. Great script. Great client. And a great cast.

‘Pedicure’ :30

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Copywriter: Arjang Esfandiyari
Group CD: Dave Ross, Agency Prodcuer: Caroline Clarke
Engineer: Kyle Gudmundson, RMW Music
Director: Andrew Bradley, RMW Music

AIRED: October 2013

Jamie Way and the ADCCs
Oct 2013 19

Since I seem to be stuck for content lately (read: too busy, too lazy), here’s a retread piece from my column this week over at the RMW Music page which I write every Thursday.

Years ago at MacLaren McCann one of our group CDs, Jamie Way, came into the lounge and threw down a series of books on the glass table one by one. SLAM. THUD. BANG. Jamie had, and still has, a flair for the dramatic. I love his passion for ideas and life in general, so nothing he did really surprised me. I looked forward to the daily Jamie Show.

“Look at these fuckin books guys!” he said to us junior kids that were brainstorming together (AKA: playing Playstation hockey). “These are awards annuals from all over the world.”

Jamie wanted us to look at the ideas in the books, but he also pointed out that these annuals were hardbound, quality books with interesting concepts for covers and had a real ‘poundage for the money’ feel about them.

Then he brought out an ADCC annual from that period (think 1990s). It was coil-bound, soft cover and maybe resembled a Grade 12 report called ‘Georgia O’Keefe – Flowers, or a Whole Lot More?’ instead of an Awards Annual. Jamie said he wanted to revamp the ADCC annual that year. He wanted to make it a book that looked as high-quality as the work inside of it. He said that Canada produced some of the best work in the world and our annual should reflect that. It should be something that you could throw down on any airport lounge table in the world and people would be drawn to it, to pick it up and see the fucking amazing work that Canada does.

Ya, great Jamie. You the man Jamie. Do it! Do it! Do it! We all went back to brainstorming (AKA: unpausing Playstation hockey round robin tournament).

But he did it.

Since that year the ADCC Annual is a book you want to keep. Every year it showcases the best work in Canada, but also the book itself is a piece of amazing design and art direction – proven by the fact it is frequently honoured in its own award show the following year. It’s a book you want to make sure you get at the end of the ADCC awards show night. And a book you certainly don’t want to drunkenly leave in a cab. Or at the Inter-Continental. Or in a washroom. Or at the bar you go to after the Inter-Continental or the one after that one.

My point this week is … go to the ADCC Awards Show on November 7th. Support the club, the work, and the industry. If you’re an intern or a junior and you don’t think you can afford it, ask your Creative Director to invest in you going. If you’re a student, put it on your Visa or your roommate’s Visa. It’s worth it.

I was lucky enough to be asked to participate in the committee selecting the Les Usherwood recipient this year – thanks Brian Howlett – and it reminded me what a great event this night is. And what a great club we have. And as Jamie always said, what great fuckin talent we have in this country. Our best work can stand up to any work in the world. Yes, sometimes we pat ourselves too much on the backs in this industry about stuff that really doesn’t amount to a hill of beans (as Bogart said), but the ADCC Directions event always reminds me that I love what I do, and the people I do it with.

So go. And thanks Jamie.

 

IKEA ‘Pedicure’ :30
Aug 2013 23

The IKEA Summer Sale not only means up to 50% off select items. It also means I get to direct a fun script from the fine folks at Leo Burnett.

‘Pedicure’ :30

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Copywriter: Andrew Caie
CD: Morgan Kurchak
Engineer: Kyle Gudmundson, RMW Music
Director: Andrew Bradley, RMW Music

May 2013 21

We live in the most connected age. And yet, there are so many people who say they can’t meet anyone. Some friends have proposed a solution to that problem by creating a Facebook App called ‘You Should Totally Meet’. It uses the contacts you already have in your social network to help people hook up.

And RMW Music and I got to help out with the launch video.

Special mention to Kristina Loschiavo at RMW who logged her first voiceover gig and I think she did a great job.

CREATIVE TEAM: Paul Fung, Anne Ngo, Hayley Taylor, Genevieve Beharry
GRAPHICS/ANIMATION: Rooster / Track & Field VFX
AUDIO DIRECTOR: Andrew Bradley, RMW Music
SOUND ENGINEER: Kyle Gudmundson

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