Nov 2018 20

My work with Mastermind Toys continues.

‘A Week of Fridays (Monday Offer)’ :30

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First off, I’ll say that I’m lucky to continue doing projects with this client. They’re a lot of fun to write for, and I believe in the power of play for kids. We worked together on a whole holiday radio campaign, but since they’ll be rolled out one at a time between now and 2019, I’ll only share the first one for Black Friday that already ran yesterday.

Just a fun retail spot. Don’t think too hard about it. We’re selling toys, people.

In addition to having a lot of fun, I like that I get to be a Copywriter and eventually the Audio Director on the day of recording. It’s a real challenge to join together skills I’ve learned on two sides of this industry – and also nerve-wracking to know I have no one to blame if the writing or directing sucks. Thankfully, I’m a control freak.

Okay, so some behind-the-scenes production notes for any budding Copywriters and/or Audio Directors (both possibly dying industries?)…

When I wrote this one, I was nervous about attempting it. I almost talked the clients out of it myself in favour of something a bit simpler. Kids are unpredictable in the studio. You never know how far they can push it as actors. And if they’re having a bad day (or I say something dumb to send the energy off in a bad direction), then you’re in trouble to try to get a performance, or even rework the script.

To complicate matters more I decided to recommend casting two kids that didn’t even audition. Flying without a net, for sure. But… these two kids were fantastic. It turns out they really were brother and sister (a complete coincidence), and we did a lot of fun shouting and screaming in the studio to get us to a place where I thought they sounded convincing. The girl was 5 years old. Her first radio spot, and I’m surprised I didn’t freak her off acting for life with my enthusiasm. I hollered first and acted like a complete goof just to show them it was totally cool and no one was going to give them shit for it. It’s our job. Yell your heads off. We’re even getting paid to do it.

Great cast. Fun day. And thanks to Mastermind Toys for allowing me to showcase our work – which they retain the rights to, of course. : )

Copywriter: Andrew Bradley
Audio Production: TA2 Sound & Music (Dave Clarke)
Audio Director: Andrew Bradley
Client: Mastermind Toys
Music: TA2 Sound & Music (original)
Exec Producer: Dana Gadsden

Produced November 2018

SCRIPT FOR REFERENCE:

Batman is my kind of superhero. Since I was a little kid, Batman just spoke to me. Not sure if it was the brooding, loner thing. Or the rich playboy with gadgets thing. Maybe it’s cause I realized Batman was the only superhero who earned his powers. He didn’t get bitten by a spider from being in the wrong radioactive lab at the wrong time like Spiderman. He didn’t get born into fish royalty like Aquaman. And Superman? On his home planet, without a yellow sun, he’s just another guy who gets Kryptonian sand kicked in his face by some bully at the beach.

Nope, Batman earned his powers. Instead of a good therapist after his parents were murdered, he opted for Plan B: ‘Get badass’.

Anyhow, I digress. Here are the latest radio spots I worked on with the lovely clients at Mastermind Toys. The LEGO movie featured some hilarious bits with Batman and they’ve expanded that role into his very own feature, The LEGO Batman Movie, coming out on February 12th. LEGO is celebrating with lots of cool new LEGO, and of course Mastermind Toys, being the kick-ass toy store they are, is celebrating too.

Thanks to Mastermind Toys for the project, and letting me have a bit of fun involving my childhood and continuing hero. Retail radio can still be fun radio.

 

‘Batman Voice’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

‘My Daughter, The Joker’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

Client: Mastermind Toys
RoninRadio Team:
Copywriter, Producer, Director: Andrew Bradley
Sound Engineer, Sound Design: Vlad Nikolic
TA2 Team:
Exec Producer: Dana Gadsden
Theme by TA2

Aired: January, 2017

Jan 2017 29

Batman is my kind of superhero. Since I was a little kid, Batman just spoke to me. Not sure if it was the brooding, loner thing. Or the rich playboy with gadgets thing. Maybe it’s cause I realized Batman was the only superhero who earned his powers. He didn’t get bitten by a spider from being in the wrong radioactive lab at the wrong time like Spiderman. He didn’t get born into fish royalty like Aquaman. And Superman? On his home planet, without a yellow sun, he’s just another guy who gets Kryptonian sand kicked in his face by some bully at the beach.

Nope, Batman earned his powers. Instead of a good therapist after his parents were murdered, he opted for Plan B: ‘Get badass’.

Anyhow, I digress. Here are the latest radio spots I worked on with the lovely clients at Mastermind Toys. The LEGO movie featured some hilarious bits with Batman and they’ve expanded that role into his very own feature, The LEGO Batman Movie, coming out on February 12th. LEGO is celebrating with lots of cool new LEGO, and of course Mastermind Toys, being the kick-ass toy store they are, is celebrating too.

Thanks to Mastermind Toys for the project, and letting me have a bit of fun involving my childhood and continuing hero. Retail radio can still be fun radio.

 

‘Batman Voice’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

‘My Daughter, The Joker’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

Client: Mastermind Toys
RoninRadio Team:
Copywriter, Producer, Director: Andrew Bradley
Sound Engineer, Sound Design: Vlad Nikolic
TA2 Team:
Exec Producer: Dana Gadsden
Theme by TA2

Aired: January, 2017

As I’ve mentioned in the last months, one of my favourite projects this year was working with Mastermind Toys to write and direct a series of radio spots for their Edmonton locations. I know radio isn’t the most top-of-mind or modern media, but it’s still a very effective way to get a retail message out there – especially if we stop thinking so Toronto-centric in Canada.

The project gave me a chance to just be a bit silly while writing spots that maybe both adults and kids would like. If you can’t have fun working on a project for a toy store, well, you probably need to reset yourself by diving into a big box of puppies for a week or so.

Here’s one of the last products of our six-month campaign. On Holiday Gift Rapping.

‘Gift Rap’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

RoninRadio Team
Writer & Director: Andrew Bradley
Sound Engineer: Vlad Nikolic
Producer: Kristina Loschiavo

Client: Mastermind Toys
Recording Studio & Assistance: TA2
End Music: Original Track by TA2

Dec 2016 12

As I’ve mentioned in the last months, one of my favourite projects this year was working with Mastermind Toys to write and direct a series of radio spots for their Edmonton locations. I know radio isn’t the most top-of-mind or modern media, but it’s still a very effective way to get a retail message out there – especially if we stop thinking so Toronto-centric in Canada.

The project gave me a chance to just be a bit silly while writing spots that maybe both adults and kids would like. If you can’t have fun working on a project for a toy store, well, you probably need to reset yourself by diving into a big box of puppies for a week or so.

Here’s one of the last products of our six-month campaign. On Holiday Gift Rapping.

‘Gift Rap’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

RoninRadio Team
Writer & Director: Andrew Bradley
Sound Engineer: Vlad Nikolic
Producer: Kristina Loschiavo

Client: Mastermind Toys
Recording Studio & Assistance: TA2
End Music: Original Track by TA2

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