Batman is my kind of superhero. Since I was a little kid, Batman just spoke to me. Not sure if it was the brooding, loner thing. Or the rich playboy with gadgets thing. Maybe it’s cause I realized Batman was the only superhero who earned his powers. He didn’t get bitten by a spider from being in the wrong radioactive lab at the wrong time like Spiderman. He didn’t get born into fish royalty like Aquaman. And Superman? On his home planet, without a yellow sun, he’s just another guy who gets Kryptonian sand kicked in his face by some bully at the beach.

Nope, Batman earned his powers. Instead of a good therapist after his parents were murdered, he opted for Plan B: ‘Get badass’.

Anyhow, I digress. Here are the latest radio spots I worked on with the lovely clients at Mastermind Toys. The LEGO movie featured some hilarious bits with Batman and they’ve expanded that role into his very own feature, The LEGO Batman Movie, coming out on February 12th. LEGO is celebrating with lots of cool new LEGO, and of course Mastermind Toys, being the kick-ass toy store they are, is celebrating too.

Thanks to Mastermind Toys for the project, and letting me have a bit of fun involving my childhood and continuing hero. Retail radio can still be fun radio.

 

‘Batman Voice’ :30

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‘My Daughter, The Joker’ :30

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Client: Mastermind Toys
RoninRadio Team:
Copywriter, Producer, Director: Andrew Bradley
Sound Engineer, Sound Design: Vlad Nikolic
TA2 Team:
Exec Producer: Dana Gadsden
Theme by TA2

Aired: January, 2017

As I’ve mentioned in the last months, one of my favourite projects this year was working with Mastermind Toys to write and direct a series of radio spots for their Edmonton locations. I know radio isn’t the most top-of-mind or modern media, but it’s still a very effective way to get a retail message out there – especially if we stop thinking so Toronto-centric in Canada.

The project gave me a chance to just be a bit silly while writing spots that maybe both adults and kids would like. If you can’t have fun working on a project for a toy store, well, you probably need to reset yourself by diving into a big box of puppies for a week or so.

Here’s one of the last products of our six-month campaign. On Holiday Gift Rapping.

‘Gift Rap’ :30

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RoninRadio Team
Writer & Director: Andrew Bradley
Sound Engineer: Vlad Nikolic
Producer: Kristina Loschiavo

Client: Mastermind Toys
Recording Studio & Assistance: TA2
End Music: Original Track by TA2

Some of you have been wondering “What’s Andrew been up to this summer?”.
Okay, none of you have wondering. But here’s an update anyhow.

Back in April, Fuji Tamale was approached with a unique opportunity – to develop a radio campaign platform for Mastermind Toys, a toy store with locations across Canada. The unique part about the project is they asked me to conceptualize a platform, and then produce it all the way through to end – writing, casting, and directing the recording session to finalize the spots.

I’ve been a copywriter. And I was a Track Director at RMW Music for almost three years. But I’d never been asked to take on both roles end-to-end through Fuji Tamale. I developed the creative platform, wrote scripts, and on-going this summer am also directing the radio spots as we produce and pool them out until the end of the year.

Here are a few of the spots from our first round, running right now. Thanks to the great clients at Mastermind Toys, TA2 for the sound facility and music production, and a great cast.

It’s fun to work on something that you believe in – Mastermind Toys is a great store with toys, games, and books that aren’t just fun… they open up kids minds too.

‘Happy Birthday to Who?’ :30

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‘The Kite Flyer’ :30

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‘Road Trip’ :30

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Writer, Track Director: Andrew Bradley, Fuji Tamale
Sound Engineer, Design: Vlad Nikolic, Sonic Chili
Original Music: TA2 Sound and Music
Special thanks to Dana Gadsden at TA2, Megan Flett, and Producer Kristina Loschiavo

Produced May-June, 2016

As the summer winds down, here’s some 2nd round radio work for Mastermind Toys. 

Previously on ‘The Sporadic Creative Output of Fuji Tamale Inc.’, the company was working with venerable toy retailer Mastermind Toys on an ongoing radio campaign for them.

We began in April with some strategic thinking and campaign conceptualizing. Then, moved on to to the writing, music direction, casting, and audio directing of the session ( some spots from that round can be found here). Hard to say what the ‘sales results’ have been, but customers have been coming into the stores mentioning they remember the spots – without being asked. So hey, if ‘Attention’ is the first ‘A’ of the 5 ‘A’s of advertising, we’re on the radar.

No, I do not remember what the other 4 ‘A’s are.

In any case, onto Round 2, where we focused more on Summer Birthday Parties and Back to School. For the latter, Mastermind Toys isn’t really a ‘traditional’ top of mind back to school destination, so we took a different strategic approach.

Mastermind Toys had never done any broadcast advertising before and with 9 spots so far this summer, we’re slowly building a radio ‘branding’ foundation for them. Thanks goes out to our clients Anne Baston and Nicki Kommit.

Production was again at TA2 Sound and Music’s lovely East studios. Our Producer was the organized and thorough freelance producer Kristina Loschiavo. Audio Engineering by the magic fingers of Vlad Nikolic. Catchy jingle written for Mastermind and Fuji Tamale by TA2.

‘No Nonsense Year’ :30

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‘Shopping for Georgia’ :30

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‘Blossom and Grow’ :30

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Copywriter: Andrew Bradley
Producer: Kristina Loschiavo
Audio Engineer: Vlad Nikolic
TA2 Exec Producer: Dana Gadsden
Director: Andrew Bradley
Agency: Fuji Tamale Inc.

Aired August, September 2016

Jul 2016 21

UPDATE: Round 2 from September/October

Some of you have been wondering “What’s Andrew been up to this summer?”.
Okay, none of you have wondering. But here’s an update anyhow.

Back in April, Fuji Tamale was approached with a unique opportunity – to develop a radio campaign platform for Mastermind Toys, a toy store with locations across Canada. The unique part about the project is they asked me to conceptualize a platform, and then produce it all the way through to end – writing, casting, and directing the recording session to finalize the spots.

I’ve been a copywriter. And I was a Track Director at RMW Music for almost three years. But I’d never been asked to take on both roles end-to-end through Fuji Tamale. I developed the creative platform, wrote scripts, and on-going this summer am also directing the radio spots as we produce and pool them out until the end of the year.

Here are a few of the spots from our first round, running right now. Thanks to the great clients at Mastermind Toys, TA2 for the sound facility and music production, and a great cast.

It’s fun to work on something that you believe in – Mastermind Toys is a great store with toys, games, and books that aren’t just fun… they open up kids minds too.

‘Happy Birthday to Who?’ :30

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‘The Kite Flyer’ :30

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‘Road Trip’ :30

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Writer, Track Director: Andrew Bradley, Fuji Tamale
Sound Engineer, Design: Vlad Nikolic, Sonic Chili
Original Music: TA2 Sound and Music
Special thanks to Dana Gadsden at TA2, Megan Flett, and Producer Kristina Loschiavo

Produced May-June, 2016