This ad ran in the program for the 2011 Memorial Cup Hockey Championship.
It’s a very exciting tournament and many of the top players go on to be NHL stars.
As lead sponsor of the tournament, we wanted MasterCard to stand out from the other sponsorship ads – they can be very boring to be honest. We created an ad that did double duty as a page that could be used for player’s autographs.

CW: Me AD: Rob Kingston
AGENCY: MacLaren McCann