“Whoever is writing the NDP ads is kicking the shit out of the other guys”
– MacLean’s writer on Twitter

NOTE FROM DECEMBER 16, 2011:
Since Fuji Tamale News has caught a bit of attention, I will state here that I am not an employee or card-carrying member of the NDP of Canada. I am a freelance writer that worked on this campaign. I am not being financially compensated in any way by the NDP, nor affiliated with them currently in any way. The opinions expressed are a reflection of the NDP and not necessarily Andrew Bradley or Fuji Tamale Inc. So there.

On May 2nd, 2011, Jack Layton and the NDP increased their number of seats in Canada’s House of Commons from 35 to 103. The ‘Orange Wave’, as it was dubbed, was supported with advertising that was talked about on Twitter, CBC’s the National, in Maclean’s Magazine and many other daily newspapers and cross-Canada media.

Our strategy for the first phase of advertising? Attack the policies of the leaders of the other parties — unfortunately, nothing new for Canadian politics — but we decided to do it in a different way.

CW: Andrew Bradley
AD: Simon Tuplin
JACK LAYTON WRANGLER: Rich Cooper
GRAPHICS/ANIMATION: Crush
MUSIC &SOUND DESIGN: RMW Music

Not So Great Attendance :30


Not So Great Senate :30

Not So Great Corporate Tax Cuts :30


Not So Great Flip Flop :30

Not So Great Healthcare :30

produced April 2011