Some of you have been wondering “What’s Andrew been up to this summer?”.
Okay, none of you have wondering. But here’s an update anyhow.

Back in April, Fuji Tamale was approached with a unique opportunity – to develop a radio campaign platform for Mastermind Toys, a toy store with locations across Canada. The unique part about the project is they asked me to conceptualize a platform, and then produce it all the way through to end – writing, casting, and directing the recording session to finalize the spots.

I’ve been a copywriter. And I was a Track Director at RMW Music for almost three years. But I’d never been asked to take on both roles end-to-end through Fuji Tamale. I developed the creative platform, wrote scripts, and on-going this summer am also directing the radio spots as we produce and pool them out until the end of the year.

Here are a few of the spots from our first round, running right now. Thanks to the great clients at Mastermind Toys, TA2 for the sound facility and music production, and a great cast.

It’s fun to work on something that you believe in – Mastermind Toys is a great store with toys, games, and books that aren’t just fun… they open up kids minds too.

‘Happy Birthday to Who?’ :30

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‘The Kite Flyer’ :30

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‘Road Trip’ :30

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Writer, Track Director: Andrew Bradley, Fuji Tamale
Sound Engineer, Design: Vlad Nikolic, Sonic Chili
Original Music: TA2 Sound and Music
Special thanks to Dana Gadsden at TA2, Megan Flett, and Producer Kristina Loschiavo

Produced May-June, 2016

As the summer winds down, here’s some 2nd round radio work for Mastermind Toys. 

Previously on ‘The Sporadic Creative Output of Fuji Tamale Inc.’, the company was working with venerable toy retailer Mastermind Toys on an ongoing radio campaign for them.

We began in April with some strategic thinking and campaign conceptualizing. Then, moved on to to the writing, music direction, casting, and audio directing of the session ( some spots from that round can be found here). Hard to say what the ‘sales results’ have been, but customers have been coming into the stores mentioning they remember the spots – without being asked. So hey, if ‘Attention’ is the first ‘A’ of the 5 ‘A’s of advertising, we’re on the radar.

No, I do not remember what the other 4 ‘A’s are.

In any case, onto Round 2, where we focused more on Summer Birthday Parties and Back to School. For the latter, Mastermind Toys isn’t really a ‘traditional’ top of mind back to school destination, so we took a different strategic approach.

Mastermind Toys had never done any broadcast advertising before and with 9 spots so far this summer, we’re slowly building a radio ‘branding’ foundation for them. Thanks goes out to our clients Anne Baston and Nicki Kommit.

Production was again at TA2 Sound and Music’s lovely East studios. Our Producer was the organized and thorough freelance producer Kristina Loschiavo. Audio Engineering by the magic fingers of Vlad Nikolic. Catchy jingle written for Mastermind and Fuji Tamale by TA2.

‘No Nonsense Year’ :30

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‘Shopping for Georgia’ :30

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‘Blossom and Grow’ :30

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Copywriter: Andrew Bradley
Producer: Kristina Loschiavo
Audio Engineer: Vlad Nikolic
TA2 Exec Producer: Dana Gadsden
Director: Andrew Bradley
Agency: Fuji Tamale Inc.

Aired August, September 2016

Jul 2016 21

UPDATE: Round 2 from September/October

Some of you have been wondering “What’s Andrew been up to this summer?”.
Okay, none of you have wondering. But here’s an update anyhow.

Back in April, Fuji Tamale was approached with a unique opportunity – to develop a radio campaign platform for Mastermind Toys, a toy store with locations across Canada. The unique part about the project is they asked me to conceptualize a platform, and then produce it all the way through to end – writing, casting, and directing the recording session to finalize the spots.

I’ve been a copywriter. And I was a Track Director at RMW Music for almost three years. But I’d never been asked to take on both roles end-to-end through Fuji Tamale. I developed the creative platform, wrote scripts, and on-going this summer am also directing the radio spots as we produce and pool them out until the end of the year.

Here are a few of the spots from our first round, running right now. Thanks to the great clients at Mastermind Toys, TA2 for the sound facility and music production, and a great cast.

It’s fun to work on something that you believe in – Mastermind Toys is a great store with toys, games, and books that aren’t just fun… they open up kids minds too.

‘Happy Birthday to Who?’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

‘The Kite Flyer’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

‘Road Trip’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Writer, Track Director: Andrew Bradley, Fuji Tamale
Sound Engineer, Design: Vlad Nikolic, Sonic Chili
Original Music: TA2 Sound and Music
Special thanks to Dana Gadsden at TA2, Megan Flett, and Producer Kristina Loschiavo

Produced May-June, 2016

Apr 2015 21

It’s been awhile since I’ve posted. Mainly cause I’ve been busy in the freelance advertising world and helping to move valuable products and services to nice consumers like yourself. The latest? The Starbucks $1 reusable cup.

Here’s the result of that project from Sam Sitt & myself, produced for BBDO Toronto.

Tomorrow is Earth Day and if you take any reusable cup to Starbucks, you’ll get a free coffee or tea. Sam & I were tasked with finding a way to let people know that Starbucks has their own reusable cup. Just one can save dozens or even hundreds of paper cups if you use it enough. So we thought, for the first piece, why not make the medium the message (yes, McLuhan would be proud) and demonstrate the reusability of the cup in a clever way.

Thanks to Head Gear Animation for their hard work on both of these pieces of content.

 

‘A Single Cup Film – Bird Breakdance’

 

‘Down to One’

AGENCY: BBDO Toronto
CLIENT: Starbucks Canada
COPYWRITER: Andrew Bradley
ART DIRECTORS: Sam Sitt, Lisa Luk
CREATIVE DIRECTOR: Nancy Crimi-Lamanna
PRODUCER: Terry Kavanagh
PRODUCTION: Head Gear Animation, Toronto
SOUND: Head Gear Animation, Ricochet Productions
ACCT MANAGEMENT: Lauran Gibson
SPECIAL THANKS TO: John Terry, Arthur Shah

produced: April 2015

RMW Guitar Pick Biz Cards
Feb 2013 27

Here are some fun self-promo items we did recently at RMW. Plastic business cards that have a punch-out guitar pick. On one side our info, and on the other a message of support to the wannabe Jack White in all of us.

 

UPDATE FEBRUARY 4TH, 2016

NOTE: I have received a lot of emails recently about these. Like 10 or so, just this year. Which is very cool, but very odd. I don’t MAKE guitar picks. I merely did the writing, and oversaw some of the design for these. We used a 3rd party company to ‘make’ them. So although I’m flattered you like them, I don’t construct plastic business cards with punch out guitar picks. I wish I did at the moment, I could have made a lot of money the last month. THX.

No, my photos aren’t so goodish but until I replace them with more ‘professional’ shots, I will just say there’s only so much an iPhone 5 can do I guess.

DESIGN: Shelley Hayes
CW: Andrew Bradley

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