Well we had so much fun doing the first campaign of Public Mobile radio that Graham asked me to write some more. Plus he just thinks I’m handsome.

Other cell providers were taking shots at Public Mobile, so our goal was to reassure people that it was honestly unlimited, and low cost. Once again we used non-actors for the main roles.

“Conditions Apply” :30

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“Stick it to the Man” :30

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COPYWRITER: Me CREATIVE DIRECTION: Graham Lee PRODUCER: Megan Flett PRODUCTION HOUSE: Lonesome Pine

Fall 2010

Graham Lee, former CD of Grip Ltd. and all-around funny guy, asked for my help with some pieces for cellphone newcomer Public Mobile. I was working freelance with him for a company called Unitas, the brainchild of Mike Robitaille, also ex-Grip Ltd. Their vision is to provide one tone of voice across all media from advertising, PR to speech writing.

Since I’m not good at the latter two, I was asked to help out with some ads.

We produced two radio campaigns between July and November. The idea was to highlight Canada’s low-cost cell company and use non-actors — real people, whom the company is targeted to — for the talent. I originally wrote the campaign in the summer of 2009, but we updated the scripts and produced them in summer 2010. The result? Public Mobile is leading all activations and they have a recognizable tone of voice on the air.

COPYWRITER: Me CREATIVE DIRECTION: Graham Lee PRODUCER: Megan Flett PRODUCTION HOUSE: Lonesome Pine

“Talking not Counting”:30

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“Snow”:30

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“Cussing”:30

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Summer 2010