Apr 2017 05

bbdologo

 

I’m on a month-long leave from the world of advertising. But before my page becomes all experimental writing that has no commercial viability or sustainability as a financial model, here’s the final thing I’ll share from my recent freelance stint at BBDO, and on RBC Avion.

The second spot from the new radio platform I worked on called ‘AVION Phrases of the Day’, and the companion to ‘Not Worth a Bag of Olives’.

‘Hit Me In The Head With A Wooden Clog’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

AGENCY: BBDO, Toronto
CLIENT: RBC Avion
COPYWRITER: Andrew Bradley
GROUP CREATIVE DIRECTOR: Chris Booth
DIRECTOR: Clive Desmond, TA2
PRODUCER: Adriana Laborde
PRODUCTION: TA2

 

Mar 2017 11

bbdologo

Eight years ago, while scurrying through Pearson airport here in Toronto (probably late for a flight, let’s be honest) a row of giant backlit ads caught my eye. The tagline – ‘Avioners can do that’ for the RBC Credit Card with travel rewards. It was a tagline I wrote almost a year before this and until that moment, I had no idea the clients bought it. That’s the life of a freelancer – sometimes you write things and never know what happened to the work, unless you see it out in the world. While late for a flight.

Here we are, 2017 and I find myself full-circle working on the brand again. My task recently was to come up with a new creative radio platform for the brand. Something that could live over multiple spots for at least a year, and communicate that Avion is the travel rewards card for people who were tired of the restrictions that their current card puts on them – seat or period blackouts, too few destinations or airlines.

Here’s where we landed. The Avion Travel Rewards Card phrase of the day. Learn how to complain about your current credit card using different languages. The first spot is below and whether written by me or not, in the future there are more to come.

‘Not Worth a Bag of Olives’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

AGENCY: BBDO, Toronto
CLIENT: RBC Avion
COPYWRITER: Andrew Bradley
GROUP CREATIVE DIRECTOR: Chris Booth
DIRECTOR: Clive Desmond, TA2
PRODUCER: Adriana Laborde
PRODUCTION: TA2

Mar 2017 11

bbdologo

Eight years ago, while scurrying through Pearson airport here in Toronto (probably late for a flight, let’s be honest) a row of giant backlit ads caught my eye. The tagline – ‘Avioners can do that’ for the RBC Credit Card with travel rewards. It was a tagline I wrote almost a year before this and until that moment, I had no idea the clients bought it. That’s the life of a freelancer – sometimes you write things and never know what happened to the work, unless you see it out in the world. While late for a flight.

Here we are, 2017 and I find myself full-circle working on the brand again. My task recently was to come up with a new creative radio platform for the brand. Something that could live over multiple spots for at least a year, and communicate that Avion is the travel rewards card for people who were tired of the restrictions that their current card puts on them – seat or period blackouts, too few destinations or airlines.

Here’s where we landed. The Avion Travel Rewards Card phrase of the day. Learn how to complain about your current credit card using different languages. The first spot is below and whether written by me or not, in the future there are more to come.

‘Not Worth a Bag of Olives’ :30

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

AGENCY: BBDO, Toronto
CLIENT: RBC Avion
COPYWRITER: Andrew Bradley
GROUP CREATIVE DIRECTOR: Chris Booth
DIRECTOR: Clive Desmond, TA2
PRODUCER: Adriana Laborde
PRODUCTION: TA2

Mar 2017 01

 

 

 

 

 
.

Feb 2017 06

Astar was a robot. We 80s kids held our breath as we watched Astar perform all kinds of hijinx. C-3PO could not move like this. This was a completely different kind of robot. This was like C-3PO on bath salts – not that we had discovered that, yet.

Holy crap. His arm was just sawed off. He’s gonna get grounded for sure.

But wait. He can put it back on. Yay.

Seriously, who knows how many kids were spared injury just because we all knew the story of ‘Astar, the Robot’ and how horsing around could lead to losing a limb. We actually remembered it.

And that’s why it belongs on my ‘Best 150 Canadian Commercials of All-Time’ list.

 

Page 6 of 55« First...45678102030...Last »