Oct 2013 19

I love getting a radio script with a great idea to direct. And I love a radio spot with a great idea to direct that can only work on radio even more.

I was lucky enough to get one of these from DDB and Copywriter Arjang “RJ” Esfandiyari recently. Great script. Great client. And a great cast.

‘Pedicure’ :30

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Copywriter: Arjang Esfandiyari
Group CD: Dave Ross, Agency Prodcuer: Caroline Clarke
Engineer: Kyle Gudmundson, RMW Music
Director: Andrew Bradley, RMW Music

AIRED: October 2013

IKEA ‘Pedicure’ :30
Aug 2013 23

The IKEA Summer Sale not only means up to 50% off select items. It also means I get to direct a fun script from the fine folks at Leo Burnett.

‘Pedicure’ :30

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Copywriter: Andrew Caie
CD: Morgan Kurchak
Engineer: Kyle Gudmundson, RMW Music
Director: Andrew Bradley, RMW Music

May 2013 21

We live in the most connected age. And yet, there are so many people who say they can’t meet anyone. Some friends have proposed a solution to that problem by creating a Facebook App called ‘You Should Totally Meet’. It uses the contacts you already have in your social network to help people hook up.

And RMW Music and I got to help out with the launch video.

Special mention to Kristina Loschiavo at RMW who logged her first voiceover gig and I think she did a great job.

CREATIVE TEAM: Paul Fung, Anne Ngo, Hayley Taylor, Genevieve Beharry
GRAPHICS/ANIMATION: Rooster / Track & Field VFX
AUDIO DIRECTOR: Andrew Bradley, RMW Music
SOUND ENGINEER: Kyle Gudmundson

Keystone Ice “Your Stones”
Mar 2013 25

I love making a radio spot. There’s nothing like being in the studio in the morning and having nothing but a script and then leaving in a few hours with a finished spot. I don’t cook, but I can only imagine this is how chefs feel when they’re creating.

This was a fun spot I got to direct with DraftFCB. Mike Richards and Rich Cooper cooked this up, with Joe Piccolo as the CD. Theatre of the mind at it’s ball-loving finest.

“Your Stones” :30

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AGENCY: DraftFCB Toronto
ENGINEER: Kyle Gundmundson, RMW

AIRED: January 2013

Dec 2012 13

I had the opportunity to direct another IKEA radio spot recently. Josh Rachlis wrote a fun script involving Jonas (the IKEA voice) being Auto-Tuned. I think Jonas had a great time doing it and let’s be honest, the only time we’d want to hear him sing is if it was electronically assisted like this. Comedy he can do. Singing, not so much.

Great DJ voice by Kevin Braithwaite and Auto-Tuning by Engineer Kyle Gudmundson.

IKEA ‘Auto Tuned’ :30

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CLIENT: IKEA
AGENCY: Leo Burnett Toronto
CD: Morgan Kurchak
CW: Josh Rachlis
DIRECTOR: Andrew Bradley, RMW
ENGINEER: Kyle Gudmundson, RMW
Thanks to VoiceTrax West, L.A.

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